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  <url><loc>https://giordanobetti.com/</loc></url>
  <url><loc>https://giordanobetti.com/works</loc></url>
  <url><loc>https://giordanobetti.com/about</loc></url>
  <url><loc>https://giordanobetti.com/works/christmas-fairytale</loc><lastmod>2026-09-30T11:03:49.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/christmas_fairytale/frames/frame_4.webp</video:thumbnail_loc><video:title>Christmas Fairytale</video:title><video:description>Caurum Fairy Tale is a delicate invitation to an everlasting, magical journey that revalues the true and pure emotions of Christmas. In this production, what the client does in their everyday work comes to life through a magical Christmas story. The two characters explore this magical world, finding themselves within it and recycling what they discover to create something wonderful. Shot at the Showgarden in Arezzo, the location allowed the full crew to work beneath the Christmas lights of the holiday village.</video:description><video:content_loc>https://media.giordanobetti.com/christmas_fairytale/video_full.mp4</video:content_loc><video:duration>130</video:duration><video:publication_date>2025-12-09T10:13:49.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/imprinting</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/accademia_bizantina/frames/frame_1.webp</video:thumbnail_loc><video:title>Imprinting</video:title><video:description>Imprinting is Accademia Bizantina and Ottavio Dantone&apos;s new music project exploring the great masterpieces of the late 18th and early 19th century. Filmed at the Teatro Goldoni, Bagnacavallo (RA), this is a live performance of part of the album recorded by Accademia Bizantina. The performance was captured by a team of filmmakers and brought together in a fast-paced, entertaining edit.</video:description><video:content_loc>https://media.giordanobetti.com/accademia_bizantina/video_full.mp4</video:content_loc><video:duration>426</video:duration><video:publication_date>2025-12-18T18:06:10.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/largo</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/largo/frames/frame_1.webp</video:thumbnail_loc><video:title>Largo&apos;</video:title><video:description>Filmed at the Museo de&apos; Medici in Florence, this project revisits a technique already featured elsewhere in this portfolio (for Parlami d&apos;Amore) playing with color gels and camera work in creative ways to give the images character and personality.</video:description><video:content_loc>https://media.giordanobetti.com/largo/video_full.mp4</video:content_loc><video:duration>126</video:duration><video:publication_date>2026-09-23T09:59:25.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/rima-noob</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/rima_noob/frames/frame_2.webp</video:thumbnail_loc><video:title>Noob</video:title><video:description>Rima is a Tuscany-based emerging singer steadily gaining recognition through his releases, achieving strong results on Spotify and major streaming platforms. This project blends digital and Super 8 film, reflecting his evolving artistic vision under the creative direction of Gaia Palazzi.</video:description><video:content_loc>https://media.giordanobetti.com/rima_noob/video_full.mp4</video:content_loc><video:duration>64</video:duration><video:publication_date>2025-12-09T12:01:17.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/jupiter</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/jupiter/frames/frame_1.webp</video:thumbnail_loc><video:title>Jupiter</video:title><video:description>Jupiter is part of Imprinting: Accademia Bizantina and Ottavio Dantone&apos;s new music project exploring the great masterpieces of the late 18th and early 19th century. This production draws viewers into a series of striking dances performed by Riccardo Ardusso, in one of the year&apos;s most complex productions, with part of the video shot underwater. Evocative imagery captured in Bologna and Pietrasanta carries this aquatic dance forward, set to the music of Accademia Bizantina.</video:description><video:content_loc>https://media.giordanobetti.com/jupiter/video_full.mp4</video:content_loc><video:duration>227</video:duration><video:publication_date>2026-04-14T16:41:51.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/preludio</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/valli_brunello/frames/frame_1.webp</video:thumbnail_loc><video:title>Preludio</video:title><video:description>Sant&apos;Agata Feltria (Rimini), home to this production, is a strong presence throughout the video. This album, released by Arcana and Outhere Music and performed by Mario Brunello and Mauro Valli, is brought to life through striking, evocative imagery inside the Teatro Angelo Mariani.</video:description><video:content_loc>https://media.giordanobetti.com/valli_brunello/video_full.mp4</video:content_loc><video:duration>120</video:duration><video:publication_date>2026-09-25T14:26:42.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/valeria-la-grotta</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/valeria_la_grotta/frames/frame_2.webp</video:thumbnail_loc><video:title>Valeria La grotta</video:title><video:description>Created for the release of the album produced by Arcana and Outhere Music and performed by Valeria La Grotta and Quartetto Vanvitelli, this project was filmed at the Casina Vanvitelliana del Fusaro, in Bacoli (NA). The striking location brought stunning imagery to the screen, with its distinctive view over the water serving as the video&apos;s central image.</video:description><video:content_loc>https://media.giordanobetti.com/valeria_la_grotta/video_full.mp4</video:content_loc><video:duration>183</video:duration><video:publication_date>2025-12-09T11:49:12.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/marco-angioloni</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/marco_angioloni/frames/frame_1.webp</video:thumbnail_loc><video:title>Parlami D&apos;Amore Mariu</video:title><video:description>Filmed at Villa di Papiano, Lamporecchio (PT), Italy, this project was created to promote the release of the album Dolce Vita by Marco Angioloni and l&apos;Ensemble Contraste, for the label Glossa. For this video, an orange color gel was used to give it a distinctive look and personality, an extreme choice, but a characterful one.</video:description><video:content_loc>https://media.giordanobetti.com/marco_angioloni/video_full.mp4</video:content_loc><video:duration>195</video:duration><video:publication_date>2025-12-09T16:04:19.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/silvia-frigato</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/silvia_frigato/frames/frame_1.webp</video:thumbnail_loc><video:title>Silvia Frigato</video:title><video:description>Created for the release of an album produced by Arcana and Outhere Music and performed by Silvia Frigato, this project was filmed at Palazzo Balbi Senarega, Genoa. A play of mirrors and characters, not always clearly defined, accompanies the viewer throughout the video.</video:description><video:content_loc>https://media.giordanobetti.com/silvia_frigato/video_full.mp4</video:content_loc><video:duration>183</video:duration><video:publication_date>2025-12-09T14:50:49.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/odhecaton</loc><lastmod>2026-10-01T14:04:58.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/odhecaton/frames/frame_1.webp</video:thumbnail_loc><video:title>Odhecaton</video:title><video:description>Created for the release of an album produced by Arcana and Outhere Music and performed by Odhecaton &amp; Paolo Da Col, this project was filmed at the Basilica of San Domenico in Arezzo. The striking location, with its powerful aesthetic, helped shape this music video.</video:description><video:content_loc>https://media.giordanobetti.com/odhecaton/video_full.mp4</video:content_loc><video:duration>151</video:duration><video:publication_date>2025-12-09T14:37:33.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/felsina-60</loc><lastmod>2026-09-30T10:27:21.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/felsina_60_anni/frames/frame_2.webp</video:thumbnail_loc><video:title>60 years of Felsina</video:title><video:description>Sixty years mark a significant milestone for Felsina. The story of the winery and the family behind it, now devoted to winemaking in the lands of Castelnuovo Berardenga, is told through a film created for the anniversary blending archival and newly shot footage to take viewers through the estate. Narrated in the words of Giovanni Poggiali.</video:description><video:content_loc>https://media.giordanobetti.com/felsina_60_anni/video_full.mp4</video:content_loc><video:duration>256</video:duration><video:publication_date>2026-09-28T15:29:50.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/non-solo-muse</loc><lastmod>2026-04-16T09:37:51.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/non_solo_muse/frames/frame_1.webp</video:thumbnail_loc><video:title>Non Solo Muse</video:title><video:description>Non solo muse: panorama della poesia italiana dal 1970 a oggi is co-ordinated by Adele Bardazzi and Roberto Binetti and funded by the John Fell Fund of the University of Oxford.
The project examines and problematises the notion of women’s writing within the Italian poetic context by interviewing more than fifteen poets, among whom are Maddalena Bergamin, Elisa Biagini, Maria Borio, Maria Grazia Calandrone, Giovanna Frene, Carmen Gallo, Mariangela Gualtieri, Franca Mancinelli, Dacia Maraini, Giulia Martini, Laura Pugno, Francesca Santucci, Gabriella Sica, and Sara Ventroni.
All interviews were recorded during the summer 2021.
The material will also be collected in a forthcoming book represented by the literary agency Curtis Brown.</video:description><video:content_loc>https://media.giordanobetti.com/non_solo_muse/video_full.mp4</video:content_loc><video:duration>493</video:duration><video:publication_date>2025-12-12T15:31:55.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/avavav-adidas-ss25</loc><lastmod>2026-04-16T10:23:02.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/avavav_ss25/frames/frame_2.webp</video:thumbnail_loc><video:title>Avavav x Adidas ss25</video:title><video:description>Lorem ipsum</video:description><video:content_loc>https://media.giordanobetti.com/avavav_ss25/video_full.mp4</video:content_loc><video:duration>59</video:duration><video:publication_date>2025-12-04T17:41:59.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/44-documentary</loc><lastmod>2026-04-16T09:34:34.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/44/frames/frame_5.webp</video:thumbnail_loc><video:title>&apos;44</video:title><video:description>Experience the history of San Miniato&apos;s Night of San Lorenzo with our evocative documentary trailer, &apos;44. Celebrating the 40th anniversary of the Taviani brothers&apos; iconic film, &quot;La notte di San Lorenzo&quot;.  Created in collaboration with director Leonardo Casalini, &apos;44 captures the essence of a community grappling with tragedy and finding hope amidst despair. Through a blend of modern technology and the timeless charm of Kodak 500T Super8 film, we invite you to join us on a journey through the past.</video:description><video:content_loc>https://media.giordanobetti.com/44/video_full.mp4</video:content_loc><video:duration>1847</video:duration><video:publication_date>2025-12-16T11:14:41.000Z</video:publication_date></video:video></url>
  <url><loc>https://giordanobetti.com/works/becrew-beyou</loc><lastmod>2026-04-16T09:30:41.000Z</lastmod><video:video><video:thumbnail_loc>https://media.giordanobetti.com/mm_becrew_beyou/frames/frame_3.webp</video:thumbnail_loc><video:title>Be Crew Be You</video:title><video:description>For Pride Month, Mattia Mugnaini reimagines its motto “Be You, Be Crew” into “Be Crew, Be You,” celebrating individuality and self-expression. A short, powerful spot that highlights inclusivity at the core of the brand’s sportswear identity.</video:description><video:content_loc>https://media.giordanobetti.com/mm_becrew_beyou/video_full.mp4</video:content_loc><video:duration>17</video:duration><video:publication_date>2025-12-09T14:38:41.000Z</video:publication_date></video:video></url>
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